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Is Your Work Really Good Enough?
You might have heard the rule that you need to put equal time into promoting and marketing your work as you do creating it.
Unless some incredible stroke of luck befalls you, no matter how good your work, podcast, book, or business is, you must be the one to exert the time and effort of getting it in front of the people it was created to help.
Like many creators, you might agree to this rule but not understand what effective marketing actually looks like, where you should be focusing your time and energy in promoting you work, and how you should best go about building authentic relationships and an audience around what you create.
You might have dabbled in promoting your work across a dozen different social media platforms, maybe guested on some podcasts, and even experimented with paid advertising, but never been able to see that effort translate into more podcast downloads, more blog page views, or more sales of your offer.
If you believe in your work and the content or offer you’ve created, you might come to the conclusion that your messaging or social media strategy is off, that if you could afford to spend thousands of dollars on ad experts, copywriters, and social media marketing managers your offer would surely take off.
