Your Podcast Needs A Villain
Defining your positioning is one of the most important decisions you’ll make when it comes to setting your podcast up for success.
Effective and clearly communicated positioning will present your show as a truly unique offering for listeners, whereas a poorly positioned show will get easily lost in a sea of similar podcasts.
In a nutshell, your show’s positioning is a way of describing your show’s offering relative to other shows in your niche.
For example, if your niche is dominated by long-form episodes, you might position your show as the quick-hit, everything you need to know in 15 minutes show.
This positioning clearly distinguishes your show from other shows in your niche, and as such will have an easier time standing out and attracting listeners who were unsatisfied with the long-form shows already available.
The tough part about defining your positioning is deciding which traits are worth basing your positioning on.
You could chart your positioning based on a virtually unlimited number of aspects related to your content, format, tone, and so on. And while this might be useful to help you understand where you stand relative to similar shows, it’s not worth trying to differentiate yourself on every single metric.
