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Why Should Anyone Listen to You?
It’s a worthwhile question to ask for anyone looking to grow a podcast.
Of course, there are the million (and counting) other podcasts against whom you’re competing for listener’s time. But it doesn’t end there.
Most people who listen to podcasts probably also spend at least some of their time watching Netflix. They probably spend some of their time listening to music. They may spend time reading or listening to books.
As a podcaster, you’re not competing against other podcasts. You’re competing against all the media in the world.
Standing out in a Content Bubble
We’re in the midst of an ever-growing content bubble, with more and more free or cheap content of incredible quality showing up every day. With all this choice, you need an answer to the question.
Why should someone listen to you?
It might seem like it’s a lost cause, that there’s no point in competing against the Netflixes, HBOs, Disneys, and Apples of the world, and depending on the type of show you want to create, that might be true. You’re not going to beat any of these media machines at their own game.
But you don’t need to.
