Member-only story
Why Podcasting Without an Effective Strategy Is a Waste of Time
There was a time in the early days of podcasting where you could start a show on almost any topic and be one of only a small handful of shows covering it.
What this often meant was that as long as you put together a reasonably good show, with passable–if not professional–production quality, it was likely that you would gain a foothold and build an audience.
Many of those podcasters were then able to leverage that incumbent advantage to become the go-to authorities in their niches and build massive audiences as more listeners discovered podcasting, and along with it, their shows.
Those days are long gone.
Podcasting Today Requires Strategy
It’s entirely likely that you can build an audience, even a large one, around your podcast today, but doing so without a defined strategy for growth is all but impossible.
In almost every niche, there are now dozens of shows covering similar topics and it’s almost unheard of that you would start a show and be the only person speaking about your subject.
Not to mention the influx of massive media companies and the rise of podcast networks who have the knowledge, skills, and resources to produce shows far beyond what the average…
