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Why Most Podcasters Fail to Monetize Their Shows
While there are many invaluable rewards for starting and growing a podcast, deep down, many podcasters don’t feel that their show is successful until they’ve been able to successfully monetize it.
The quest for monetization has developed a sort of Holy Grail status among indie podcasters, who often can’t fathom how it’s possible to generate any income through their podcast, let alone enough to cover their production costs, or earn a living off of.
While there are many ways to monetize, all with different unique strengths, weaknesses, and potentials for revenue, in the end, each strategy comes down to a single core premise that is essential for monetizing a podcast successfully.
You need to have a compelling offer.
Is Your Offer Compelling?
When it comes down to it, a compelling offer is one that you don’t need to ram down your audience’s throats in order to get them to take action.
A compelling offer is something that at a simple mention, people will line up, ready to take you up on it.
This is the secret that all successfully monetized shows have figured out, and one that you’ll need to figure out for yourself if you hope to join them.
