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Why Every Podcast Needs to Make a Bold Promise
Go take a browse through the Amazon business or self-help book categories. Notice anything interesting about the titles and subtitles?
Almost every single book in these categories makes a bold promise about how the book will transform readers' lives, and it makes that promise abundantly clear.
There’s a lot that podcasters can learn from this practice.
Every podcast should have an equally clear promise for what listeners will gain by listening to the show.
As much as we may not always want to believe it, people are in fact looking out for themselves *gasp*. In order to grab their attention and pique their curiosity enough for them to give our show a listen, it needs to be stupidly obvious exactly what they personally can expect to gain by doing so.
Having a clear podcast promise not only helps you title and subtitle your show in a way that makes the value to listeners clear, however. It also provides you with a measuring stick against which you can judge everything related to your podcast.
Using Your Podcast Promise to Stay Aligned
Let’s say your show’s podcast promise is to help wellness business owners create more profit, ease, and impact in their businesses for example.
