Why Do You Exist?

Photo by Greg Rakozy on Unsplash

Why do you exist?

The answer to this question forms the basis of any brand story that resonates.

And a brand story that resonates is essential to building a brand that attracts the people who will help you make the change you’re looking to make in the world.

Your story and your mission can reach far beyond the product you sell. Your product can be a bland commodity, but if the…