What Your Time Log Says About Your Podcast Priorities

Photo by Matt Ragland on Unsplash

There’s no escaping the truth that cold, hard data represents.

You might think you’re producing an incredible show and yet your stats show that only three people listen to it (and you know one of them is your mom).

Or maybe you think your landing page copy and offer are on point but your conversion rate is a fraction of a percent.

While it might be painful to be confronted with data that conflicts with your subjective view of the world, facing the facts can be both a great motivating force to right the ship and improve your efforts.

One of the most useful sources of data is a time log of where you spend your time.

I track all my time religiously, and the insights I’ve gained from regularly reviewing this data over the past few years are invaluable.

What You Can Learn From Tracking Your Time

One of the best ways to use time tracking to help grow and improve your podcast is to look at how much time you’re spending on tasks related to creating the podcast vs tasks that grow or improve the podcast.

Growth-oriented tasks might include your regular episode promotion, but they could also include studying how other podcasters produce and promote their…