What Does It Really Mean to Serve Your Audience?

Photo by Kate Townsend on Unsplash

Right up there alongside, “providing value,” on the list of overused and under-applied marketing buzzwords is the idea of “serving your audience.”

Listen to a random selection of online marketing podcasts and you’re likely to hear the phrase pop up at least a handful of times. And then, because I’ve pointed it out to you, you’re going to start noticing it everywhere. #sorrynotsorry