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What Does It Really Mean to Serve Your Audience?
Right up there alongside, “providing value,” on the list of overused and under-applied marketing buzzwords is the idea of “serving your audience.”
Listen to a random selection of online marketing podcasts and you’re likely to hear the phrase pop up at least a handful of times. And then, because I’ve pointed it out to you, you’re going to start noticing it everywhere. #sorrynotsorry
As you start to notice the phrase, you’re also going to notice that its usage often seems to be untethered to any sort of real meaning. Rather, it’s become something of a euphemism for simply “doing business”.
“Serve your audience” has begun to feel like a cliche inspirational poster hung on the wall of every up and coming online entrepreneur, or an easy addition to a list of company values when you don’t actually know what your company values are.
Businesses that truly understand what serving their audience means rarely talk about it. To them, it’s almost too obvious to mention, baked into the center of how they operate and make decisions both internally, and when interacting with their audiences.
Service is an essential part of any business and any marketing that’s going to stand out from the crowd and build an audience. But to find out how you can really apply and live by the…
