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What Are You Saying?
If you’re looking to build an audience, it’s not just enough to create good work.
Yes, your work needs to be good, and while work that meets (and maybe even exceeds) the minimum bar of acceptability might be one of the only necessary ingredients if you’re creating a commodity, chances are, you’re dreaming bigger than that.
No, in order to build an audience around the work you do, you — and your work — must have something to say.
There’s no one specific stance or opinion all creators should take, that’s up to you to figure out. But your work needs to tell a consistent coherent story that resonates with your audience.
Often, this story might center on how your work was designed and created intentionally to serve people who were underrepresented in your space, or maybe as a pushback to a worldview or way of being that is no longer working for the people you’re seeking to serve.
At Counterweight Creative, we have a client who’s a dietician and health coach whose messaging revolves around creating a non-sexualized space for women who are interested in living healthier lives but who are sick of scrolling through Instagram feeds of scantily clad fitness models who look nothing like them.
Her methods are likely very similar to a lot of other health coaches who may run the very Instagram…
