Member-only story
Two Options When Your Podcast Isn’t Landing
I talk to a lot of podcasters who’ve been working on their shows for a long time and still aren’t seeing results.
In some cases, a lack of clarity or understanding of how to effectively market a podcast is at the root of the issue. But in others, they’ve literally tried everything and still aren’t moving the needle.
The fact of the matter is that there’s just not an audience for every show, no matter how highly produced and effectively marketed.
If you find yourself in this situation, you have two options.
The first is to find a different audience.
It’s entirely possible that you’ve been creating a great show but marketing it to an audience that could care less. In some cases, I’ve seen podcasters shift their audience targeting and find that the exact same show resonates more with a alternate audience.
The second option is to create a different show.
This could mean scrapping your current show entirely and starting from scratch, or it could mean reimagining — either drastically or incrementally — the content and format of your current show as you experiment your way to finding something that your audience will resonate with.
