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There’s No (Podcast) Growth Without Discomfort
If you’ve spent any time engaging in the worlds of either entrepreneurship or personal development, you’ve probably heard the phrase, “Growth begins at the end of your comfort zone” more times than you can count.
Innately, it makes sense that we need to push and stretch ourselves in order to increase our capabilities as people.
Much like lifting weights momentarily thrusts us into discomfort in order to strengthen our muscles, exposing ourselves to stress, pressure, challenge, and discomfort strengthens us in other areas of our lives and allows us to grow.
The same is true for podcasting.
Most people fail to grow their podcasts because they’re only willing to market and promote their shows in a way that feels comfortable to them.
Posting a link and a two-sentence caption social media is quick, painless, and — within our filter bubbles and friend groups — unlikely to draw criticism, rejection, and derision.
But by sticking to our comfort zone, we’re also unlikely to create micro-content that actually hooks would-be listeners or to tap into new communities who might be looking for exactly what we’re producing.
Podcast growth, especially in the early stages, requires us to consistently put in the legwork of finding…
