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The Two Reasons Most Podcasters Give Up
There’s a lot that goes into creating a successful podcast, from understanding how to record great sounding audio, to coming up with high-quality content on a consistent basis, to understanding how to effectively market the show and expand an audience.
With all the moving parts and so much that needs to be done on what is often a short schedule, it might be no surprise that sooner or later, most podcasters hang up the mic and decide that it’s just not worth it to continue.
It seems like any number of reasons could contribute to the decision to wrap up a show, but the more I think about it, the more it boils down to two key contributors.
The good news is that if you can address just these two areas of your show, you stand a much better chance of creating a show you’re proud of and building an audience around it.
Misaligned Expectations
Indie podcasting is rife with misaligned expectations on a number of fronts, and it’s no wonder that when those expectations are not met, disappointment sets in, leading many hosts to conclude that the reality of growing a show is not what they expected.
Cheque, please.
I see misaligned expectations most commonly in three key areas.
