The Long View
It’s Saturday night, around 11pm, and you’re fully down the rabbit hole, researching your competition, hopping from website to website, social channel to social channel, the pit in your stomach sinking lower and lower.
Sure, you know comparison is the thief of joy or whatever that saying you heard once is, but you NEED TO KNOW.
You justify it by reasoning that surely by keeping tabs on what the competition is up to it will only help you run your own business better.
You sure as hell don’t know what the hell you’re doing, and by the looks of things, they certainly do. Maybe you could learn a thing or two.
They have the types of high-end feature clients you dream of, their blog posts are shared regularly, they post engaging content on every conceivable social channel, of course they put out a highly ranked podcast as well, and what’s that? They’re getting into YouTube now too??
Your first reaction, of course, is to immediately map out a plan for how you can do everything the competition is doing, BUT BETTER.
“Maybe you’ll even get on TikTok,” you muse to yourself, “I need to one-up them somewhere.”
You sign up for TikTok out of curiosity only to find they’re already there.
“Damn It.”
