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The Best Podcast Marketing Is Baked Into Your Show
One of the biggest benefits of podcasting as a content platform is that each episode can be repurposed into dozens of pieces of microcontent across various mediums.
Episodes can be turned into blog posts, micro-videos, graphics, audiograms, text quotes, and more.
All this repurposing takes time, however.
One of the best ways to reduce that time while also pulling out better content for each of the platforms on which you’ll be sharing is to begin with the end in mind and bake your marketing materials into your podcast.
When you know the type of content that you want to be sharing on social media from the start, you can make sure to include it in the podcast for easy repurposing later.
Create With the End in Mind
Rather than combing through the podcast episode for an engaging audiogram clip or a video to pull out and share on social, simply frame a question during the interview with the sole purpose of cutting it out and sharing it later.
If you script or bullet point out your solo episodes, write them in a way that makes it easy to post the script as blog post, or pull out full chunks as social captions and posts.
