The 5 Pillars of Real Marketing
Marketing has an optics problem.
When most people think about marketing, their minds are instantly filled with all the worst kinds of “marketers.”
Telemarketers, accident and injury lawyers, and any of the thousands of less than reputable internet marketers top the list.
But following only a short way behind these paragons of marketing are all of the less sleazy-but perhaps more annoying in their omnipresence-brands focused on mass-marketing us all into oblivion by bombarding us with advertising every second of our lives.
Sure, these examples are one form of marketing. But are they effective and sustainable strategies for people like us, who are trying to make a difference in the world through the work we do and make a living off of it?
We want our marketing to reflect the heart and effort we put into our products, for people to get a sense of what it must be like to work with us based on how we show up in our marketing.
For people like us, it’s time we adopt a new ideal of marketing. One that’s aligned with our values, the people we serve, and the work we create.
At its core, real, effective, repeatable marketing that works is about nothing more than building authentic…
