The 3 Types of Content You Need to Be Creating for Your Business

Photo by Judit Peter from Pexels

There’s a good chance you won’t finish reading this article.

Sure you may skim through, read the highlights and make your way to the bottom of the page, but actually ready every word? Ain’t nobody got time for that.

We’re all aware that attention spans have rapidly dwindled over the past two decades, now dropping to an average of under eight seconds.

We see it in ourselves when we can’t bring ourselves to finish reading an article that we actually do want to read, in our friend who can’t ignore their phone for more than, well, eight seconds, and if you have kids…well, you get the idea.

Capturing Audience Attention

If you have a product or service you market using any kind of content, no doubt you’ve found yourself questioning how you should be structuring your content to reach people and hold their attention despite the dwindling amount of time you have with them.

Should all your blog posts be less than 300 words? Should your podcast episodes all come in at under 10 minutes, what about social posts?

Coming up with a content strategy can feel overwhelming. You don’t want to waste your time creating content that doesn’t capture and hold people’s attention, and of…