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The Simple Secret to Getting Better at Marketing
Marketing is seen by many as something of a dark art.
Creators, in particular, may feel entirely competent when it comes to the ideation and creation stage of a project, but when it comes to getting the finished work in front of the people it was intended to benefit, they draw a blank.
If you’ve ever wished you were a better marketer, someone able to connect others to your work, spread ideas, and make a living off the work you do, there’s a simple practice you can do to massively improve the effectiveness of your marketing.
Pay attention to your own reactions to marketing.
As you go through your days, become aware of what marketing, branding, copywriting, and imagery resonates with you and what turns you off. Regardless of your reaction, ask yourself “why?”
I keep a journal of marketing that works on me and why I resonate with it. Most often, I find that the marketing I resonate most strongly with clearly conveys a shared worldview and value system. That might not be the case for you, but it’s an obvious trend for me.
By training yourself to recognize which types of marketing work on you and which don’t, you’ll begin to build your own marketing style and vocabulary which you can then use to start testing in your own marketing.
