The Scientific Method of Marketing

Photo by Louis Reed on Unsplash

When they first start out, most people have the wrong idea of what marketing is and how they’re supposed to go about doing it.

They might think it’s about simply posting on social media, maybe even paying to boost posts or run ads on social media or Google. After all, while scrolling through their feeds they’ve seen the flashy ads for big brands that surely know what they’re doing when it comes to marketing. Surely it can’t be that hard, right?

So, they send out a flurry of posts about their product, and when those posts and even the paid ads fail to return any meaningful result, they give up on marketing altogether. They may blame themselves for not being smart to figure it out or blame the system for being rigged against the little guy, but the result is the same and they stop trying to get the word out about their work.

But here’s the thing. Your marketing is not supposed to work the first time.

Sure, you should do everything you can to achieve the results you’re after on your first attempt, but effective marketing is often a long game that closely resembles the scientific process.

You must first form a hypothesis based on your current understanding of what type of marketing might work to help connect your target audience to your work. This hypothesis should be measurable by…