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Is This Really Your Podcast’s Most Valuable Asset?
Ok, so I’ll admit we could have a debate over what exactly your podcast’s most valuable asset is.
There are so many benefits to podcasting from building a loyal audience who actually feels like they know you, to creating the content for your next book or product on the fly, in real-time, to polishing your skills as a speaker and presenter to prepare you for ever bigger and better speaking engagements.
Oh, and don’t forget about creating that one piece of content — your podcast — and then repurposing it to create enough content to drive your entire content marketing strategy on autopilot.
While these are all fantastic assets, what I’m talking about is the often neglected asset of your guests, and the time you spend with them.
Most podcasters salivate over big guests because they imagine that if the guest shares the podcast with their audience, the podcast is going to become the beneficiary of a massive surge of new subscribers.
Sorry, but I’ve rarely if ever seen it work out that way.
This approach looks right past what should be the more obvious asset of getting a big guest on your show, an opportunity to spend time with that person one on one.
