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What People Get Wrong About the Value of Podcasting
No matter how robust your toolset, if you don’t use the right tool for the job, you’re not going to see the results you’re looking for.
Podcasting is an incredibly powerful tool and there are a ton of benefits to starting and sticking with one. But people often mistake its role in their toolset and as a result, struggle to get results, namely, growing an audience.
Podcasting Is Not a Growth Tool
So often, people start podcasts as a way to gain exposure to new people and grow an audience. But podcasts aren’t really great audience growth tools.
They’re not easily sharable, they’re not snackable, they’re impossible to skim, and they require a hefty time commitment that new audience members may be unwilling to grant us.
Sure, many podcasters do grow audiences around their shows, but I’d argue that simply producing the show is rarely the primary driver behind audience growth.
If I simply want to grow an audience, I’d focus all my energy on guesting on other podcasts and then following up with email marketing.
This would allow me to get in front of way more people way faster than starting my own show ever would, and if my interviews were good, a decent number of them would hopefully opt-in…
