Most People Don’t Understand Marketing

Photo by Campaign Creators on Unsplash

There’s a big gap in most people’s minds between what marketing looks like, and what it’s actually supposed to be.

Even from the inside, as an entrepreneur, business owner, or marketer, It’s easy to get distracted by the tools and tech, each newer and shinier than the last, and forget that at its core, effective marketing is about one thing and one thing only.