Most People Don’t Understand Marketing
There’s a big gap in most people’s minds between what marketing looks like, and what it’s actually supposed to be.
Even from the inside, as an entrepreneur, business owner, or marketer, It’s easy to get distracted by the tools and tech, each newer and shinier than the last, and forget that at its core, effective marketing is about one thing and one thing only.
Effective marketing is about building a relationship with your audience.
This relationship can wind through many phases, from the initial introduction to establishing your brand’s identity and values as compatible with those your audience’s to becoming a trusted source and even taste-maker, to winning the sale, and even creating repeats customers and fans for life.
A Sale Is Not Just One Decision
It’s easy to think as there being just one important decision a member of your audience has to make, that being the obvious choice of whether or not they will take the next step and take you up on whatever your offer is or not, often, this means buying your stuff.
The reality, however, is that there is a series of continual “next steps” in the process, and the goal with your marketing is to meet our audience where they’re currently at and help convince them that you either are or…
