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Pay Your Respects

Jeremy Enns
2 min readJan 24, 2020

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I get it, there’s a lot of competition out there.

Whatever you’re doing, there are almost certainly others doing it better.

Maybe even dozens, hundreds, or thousands of others!

Let’s not even talk about the others who are at the same level as you that you’re battling against to reach that next level first.

With all that competition it’s easy to feel the need to horde any attention you do get. To constantly scramble to keep the focus of those whose attention you already have while trying to siphon off ever more attention from your competition.

But this is not the way to get to that next level.

Lead With Generosity

The way to the next level is by being generous in creating and putting our work out into the world.

But we also need to be generous in promoting the work of others whose work fills the gaps in ours.

If we believe in the work we’re doing, others doing similar work are not competition, but allies in our quest to realize our vision for the world and move the culture forward.

If we can become the go-to source for one super-specific topic, that’s enough.

If we can become known for doing one thing better than anyone else, we don’t need to…

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Jeremy Enns
Jeremy Enns

Written by Jeremy Enns

Founder of podcast production and content amplification agency Counterweight Creative. Believer in the power of kindness and generosity.

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