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It’s Not Your Guest’s Job to Grow Your Podcast
You’ve just recorded an episode with a guest who has a huge following. You might not know exactly why they agreed to be on your show in the first place, but you’re absolutely sure that this is the big break you’ve been waiting for.
You take your time lovingly preparing a selection of social content for them to use in their promotion of your episode before sending it over with an effusive thanks for coming on the show.
You can probably guess what happens next…
Chances are, they don’t share the episode. And chances are this riles you.
“How could anyone be so callous as to come on my show and then not even mention it once it goes live?” you think.
“Don’t they know how much time I put into creating all that additional content for them to use to help promote it? Don’t they know this was supposed to be my big break??”
Of course, it’s not just about this guest. It’s about aaaaaaaall the past guests who have never shared, especially those who looked you in the (virtual) eye after your interview ended and said “I’ll be happy to share this everywhere when it goes live,” and then failed to live up to that promise.
It causes you to stew, then fume, then rage as it eats away at you from the inside. It causes you to begin…
