Most People Don’t Think

Jeremy Enns
8 min readJan 28, 2020
Photo by Tachina Lee on Unsplash

There are a lot of smart people in the world, no doubt about it.

But most of them don’t spend much time thinking.

I mean, sure, their brains process information as they walk around all day. Sometimes they actually come up with some pretty nifty solutions to interesting problems while they’re at it.

Most of that thinking is reactive, however.

There’s nothing wrong with reactive thinking. I’m glad my brain works reactively to make quick decisions, keep me safe, carry on conversations like a normal human without minutes of silence between responses while I mull over what to say next.

When I say most people don’t think, I’m talking about deliberate, focused, strategic thinking on a specific topic or challenge.

As people trying to solve interesting problems in a way that changes people for the better, this then is our opportunity.

The way I see it, there are 5 reasons why most people (and maybe even you) don’t utilize their brains to their fullest potential.

1. Thinking Time Is A Luxury

We’re all busy. We’ve all got more on our to-do lists than will fit into the day already, not to mention all the new items that will have been added by day’s end.

With so much to do, even if we’d like to block off some time every month, week, or even day for deliberate, strategic thinking, invariably, some fire or other flares up that requires our immediate attention.

It’s no surprise that the first thing to be dropped from our schedule in those cases is that block of what looks suspiciously like “free time,” time that we may not expect to result in a defined outcome, time without an immediately measurable ROI, time with no urgency or outside expectation to it.

For the better part of two years, I’ve struggled to book off the last Friday of every month as a strategy day where I do little but think about the big picture of my business.

It was a day that I looked forward to every month, and without fail, I was sure that the time I spent in focused thought would surely result in my next breakthrough.

Jeremy Enns

Founder of podcast production and content amplification agency Counterweight Creative. Believer in the power of kindness and generosity.