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We Could All Use More Raving Fans
What if the primary question behind how we did the work that we do was “How can we create raving clients?”
We’d all prefer happy clients.
At this point, some of us would be happy to settle for neutral clients.
But how would we do our work, interact with others, and structure our client experiences if the entire purpose was to create a process and an environment that people couldn’t help but share about with everyone they knew?
It wouldn’t be easy, few things that have the potential to transform our businesses are.
But too few of us even stop to ask the question of what a rave-worthy client experience would even look like in our business.
And that’s a shame.
So here’s my challenge. Set aside 15 minutes to just think about what could conceivably cause your clients, customers or audience to rave about their experience with you.
Your ideas don’t have to be easy to implement.
They don’t have to be practical.
They don’t have to be affordable.
Do it anyway.
My guess is once you have a list of possibilities, you’re going to subconsciously start looking for ways to slip in stripped-down versions of those crazy ideas…
