Meet Your Audience Where They’re At

Imagine that you’re a sun, the center of your very own solar system*.

*Easy there, don’t let your ego run away from you now…

You’ve got a bunch of planets orbiting you that rely on your warmth, light and gravitational pull to keep them functioning. These are your audience, the people who are interested in and engaged with the work you put out.

The closer the orbit, the more engaged they are with you. Mercury is basically the superfan of our solar system…

One of the most common mistakes businesses and creators make when trying to grow their audience is spending all their energy marketing and promoting their work to these people who are already orbiting them at the closest levels.

I’m a big believer that if your work is truly great, it will be worth talking about and your biggest fans will naturally spread the word about what you’re doing.

And while I do believe that it’s essential to continually be sharing your work and engaging with your existing audience, if that’s all you’re doing, your potential to grow and reach new people is going to be limited to a long slow crawl.

Equal to nurturing your existing audience, your goal when it comes to promoting your work should be to continually reach out beyond your existing gravity and pull…