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Effective Marketing Requires Commitment and Faith
Faith might not immediately come to mind as an essential element of creating work that matters and building an audience around it.
Creativity, in-depth analysis of your market, effort, and perseverance might come more readily to mind.
But paired with commitment, a strong faith in both your process and your mission is required for building anything meaningful.
Faith in your process because few ideas, strategies, or tactics take off immediately. There’s a lag between you doing the work and the results starting to show up, and you need to be able to stick it out through that lag in feedback.
When we work with new podcasters we’ll often tell them that they should be prepared to work for a year on their show before things start to click and the results start pouring in.
Getting through that year requires faith that the process is going to work if you give it enough time.
Faith in your mission will help you get through that phase when you want to doubt the process. If you believe that your ultimate mission is worth investing in, you’ll have an easier time taking the long view, investing in the present to see returns in the future.
Faith, however, is nothing without commitment.
