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Keep Your Promises
A lot gets made about building trust with your audience.
Trust is a big reason why people start podcasts, blogs, and YouTube channels to help market the work they do. These mediums allow an audience to get to know us while also building our authority in the community we seek to serve and engage with.
Trust is essential in convincing your audience to not only consume your content but taking the next step and buying your product or signing up to work with you.
Luckily, the formula for building trust is pretty straightforward.
Make promises and keep them.
These promises don’t need to be big, in fact, many of the promises you make and keep to your audience will be incredibly small.
“I publish a new podcast every Thursday” is a promise that when kept, builds trust.
So is a Q&A post in your Facebook group when you actually show up and answer the questions submitted to you personally.
And while you may be making many small promises to your audience, you should also be making some big ones.
Big promises are what attract people to you in the first place. Big promises pique curiosity and draw interest. Big promises are about the transformational journey you’re proposing to take your audience on.
