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Is Your Podcast Marketing Strategy Bordering on Insane?
“Insanity,” an oft-quoted phrase tells us, “is doing the same thing over and over and expecting different results.”
So why do so many podcasters continue to produce and market their shows the exact same way, every single week, even when they’re not seeing results, sometimes for years at a time?
Are there that many insane podcasters?
It’s true that podcasts are a slow-growth medium. You need patience and a solid runway in order to start seeing success.
But patience with something that clearly isn’t working is only going to get you more of what you already have: stagnation and frustration.
Reaching a plateau in audience growth is the clearest sign you’ll get that it’s time to change up what you’re doing and start experimenting. Fiddle with each of your show’s inputs and measure the corresponding outputs.
What happens if you cut the episode length in half? What if you double it?
What if you started marketing it in different communities? Or via different mediums or channels?
What if you shifted the content to open it up to a broader audience? What if you narrowed it down to apply more acutely to a smaller audience?
