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To Improve Your Podcast, You First Need a Roadmap

Jeremy Enns
4 min readJun 24, 2020

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Photo by Annie Spratt on Unsplash

Let me guess, there’s more you feel like you need to be doing to improve your show than you possibly have time to do.

Sound about right?

With so much information, advice, guidance, and feedback coming at you from every direction on a daily basis, it’s easy to find your podcast’s to-do list quickly grow from a small handful minor tweaks and improvements to an endlessly complex list of potential marketing strategies, format changes, audience engagement ideas and more.

Worse, each item on the impossibly long list feels impossibly urgent, like it absolutely needed to be done yesterday if you want to have any chance at growing your show.

It feels like every day of inaction is a day wasted, where your competition pulls ever further ahead, leaving you gasping for breath, struggling simply to get your next episode out on time, let alone beginning to chip away at your list of improvements.

Frankly, it’s exhausting.

Recalibrate Your Timeframe

While it might seem like the problem is the number of items on your show’s to-do list, the real issue is the timeframe you’re associating with them needing to be implemented.

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Jeremy Enns
Jeremy Enns

Written by Jeremy Enns

Founder of podcast production and content amplification agency Counterweight Creative. Believer in the power of kindness and generosity.

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