Improve On Mediocre

Photo by Jungwoo Hong on Unsplash

When you’re looking to start a new business or create content for a new niche, you’ll probably hear advice along the lines of “Find a gap and fill it.”

The problem is that sometimes it’s hard to find a gap that fits your interests, expertise, and skill set.

But while there might not always be obvious gaps or glaring faults with the existing players and their content, there will always be more than a…