How “The 5 Whys” Will Help You Grow Your Podcast

Why do you produce your podcast?

On the surface, it might seem like a simple question with a simple answer. But the reason most people initially give in response to the question is rarely the real reason.

For that, you have to dig deeper. Five times deeper in fact.

The “Five Whys” practice is a method for getting to the root of either a problem or motivation and is an exercise worth doing before beginning any difficult task such as starting a podcast or a business.

It works like this:

1. Ask yourself why you’re doing this task (in this case, producing your podcast).
2. When you have an answer, ask “Why?” in response to that answer.
3. When you have that answer, again ask “Why?”
4. You guessed it, ask yourself “Why?” again.
5. And yes, one last time, ask yourself “Why?” in response to the previous answer.

Most of us are often only vaguely aware of our deeper motivations, and the Five Whys exercise can help you gain clarity about what’s driving you forward towards your goals.

This knowledge is an invaluable tool when pursuing a difficult to achieve goal, because — hopefully — it provides you with a deep motivation to fall…