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How to Use Podcasting to Effectively Pitch Your Offer
When it comes to monetizing your podcast, the all-important first step is to put together a compelling offer.
This can be either a product or service you create, other people’s products or services that you earn an affiliate commission on, or advertising that you run on your show and/or other platforms.
Once you have a truly compelling offer in place, however, it’s essential to understand how to pitch it to your audience in an effective way.
A big part of pitching your offer effectively is understanding the different channels at your disposal and how to use each effectively.
One of the biggest mistakes that I see podcasters making when it comes to pitching their offers–even when they are truly compelling–is using their podcast as their primary sales channel.
Podcasts Are Not Effective Sales Channels
Over the course of the past four years, I’ve seen the inner workings of dozens of podcasts, sales funnels, and marketing strategies. Some of them are extremely high converting and some of them not so much.
Time and again, I’ve seen podcasters who use their shows as the primary channel for pitching their offers run into difficulties converting their listeners into clients and…
