How to Unlock Unlimited Content for Your Niche Podcast Audience
You’re probably not the only podcaster serving your niche.
By now, there are a handful, if not dozens, or even hundreds of podcasts on almost every topic imaginable. This means that one of the most important decisions you need to make regarding your podcast is deciding how you’re going to differentiate yourself and create something original and fresh.
Some of this differentiation will come naturally with your personality.
Some of this differentiation comes down narrowing the scope of the group of people you serve until you identify a sufficiently small number of people for whom you can conceivably become the best in the world for.
Is It Possible to Aim Too Narrow?
One of the challenges of narrowing down on your audience, however, is that it can feel like you’re also narrowing down on the amount of relevant content you have available to talk about.
There might only be a few dozen topics and issues that apply specifically to this narrow group of people you’ve chosen to serve, which might feel like not enough to build a podcast on.
In reality, if you’ve aimed narrow enough, it’s likely that no one has ever addressed those few dozen topics in a way that is specifically tailored to your audience.
If you’re able to be the first to do so, or at least the first to do it in-depth, that’s enough to gain a foothold in the community from which you can expand your content offerings.
The trick is that it’s not always about only addressing issues that matter to your listeners and no one else. It’s about breaking down any number of relevant topics, issues, and ideas and then explaining how they impact your audience.
Translating for Your Audience
Once you embrace your role as a translator, someone who is able to take existing ideas and tailor them to your people in a way they understand, you’ve unlocked the ability to create infinite original content.
All you need to do is consume information broadly and always be asking, “How does this apply to my audience?”
