How To Solve Creative Problems In A Way That Resonates
When it really comes down to it, almost everything we do in our work boils down to solving problems.
Solving problems for other people, for our teams, for ourselves.
Problems, problems, problems, everywhere we look.
Given that this is our reality, it helps to have a framework before we begin to work on a given problem to determine how to best go about attempting to solve it, and indeed if we should even be the ones working on it in the first place.
Before accepting any project, or beginning to solve any problem we should ask ourselves 3 questions to help calibrate our view of what needs to happen and how it needs to be done.
Who is it for?
Most of us are not in the business of mass-market product or service manufacturing.
Who we are doing the work for, be that our audience, a client, a client’s audience, or anyone else will have a huge effect on the final product.
Designing a new website for Nike is not going to look the same as designing a new website for Ford, let alone designing a website for the new podcast you’re launching for your own audience.
Too often we think we’re making something for a client, when we’re really making it for…
