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How to Reverse Engineer a Successful Podcast
Building a podcast that achieves your goals is possible, if not easy.
The difficulty is often compounded by the fact that many podcasters don’t actually have a clear idea of exactly what a successful podcast looks like to them. Without knowing where you’re going, it shouldn’t be surprising when you fail to get there.
The best way to solve this problem and give you a reference point to shoot for is to map out all the aspects of your ideal show and then reverse engineering it based on your answers.
Questions to map out your successful podcast include:
- Who is my ideal listener?
- How would I describe the relationship between me and my audience?
- How do people find out about my podcast?
- How do people feel after listening to an episode of my podcast?
- Why do people listen to my podcast vs other similar shows?
- What do people learn or gain by listening to my podcast?
- What is my podcast and brand known for in my niche?
- How do I regularly and consistently invest in improving and growing my podcast?
- How do I measure the success of my podcast?
- How many downloads does my podcast get per month?
- How much revenue does my podcast generate per month?
- How does my podcast generate that revenue? What types of offers do I have?
- How do I hold myself accountable to achieving the goals I set for my podcast?
Once you have a clear idea of what a successful podcast actually looks like for you, it becomes easier to consistently take actions and make investments that build toward it.
It also becomes harder to produce your show in a way that is clearly not in alignment with your ideal show.
Define your endpoint and then set your trajectory.
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