Member-only story
How to Make Your Podcast Impossible to Ignore
The hardest part of building an audience around your podcast is to gain an initial foothold.
Even a small base of loyal listeners can offer feedback, provide content suggestions, and even bring in some income if you have a compelling offer.
But finding those first few people can be difficult.
When it comes to gaining that initial foothold and kickstarting your audience growth, I like to take a two-step approach.
Niche Down Further
Most likely, if you’re struggling to get established, you haven’t niched down far enough.
Narrow your focus down until you’ve identified a thin slice of people for whom you and your content can be the very best in the world.
You won’t necessarily have to aim this narrow forever, but identifying a niche within a niche that you can become everything to is essential for gaining the traction you’ll need to later expand.
Carpet Bomb Your Niche
Once you’ve zeroed in on your target audience, start regularly releasing high-quality content that speaks directly to them.
If you’ve adequately niched down, you should be able to put out more content in a month than your audience has seen in the past…
