How to Create a Podcast That Doesn’t Need Listeners

Photo by Felix Mooneeram on Unsplash

I recently came across these tweets by Scott Monty and Josh Spector regarding the value of creating a free weekly newsletter.

As someone who’s committed, but still fairly new to the newsletter game (14 issues in as of this writing) I’m already starting to see the benefit of putting it together every week.

I completely believe that over the long term, writing my weekly Listen Up newsletter will be one of the things that provides the most value to me and my business, both personally, and when it comes to revenue.

Writing this daily blog is another source of immeasurable benefit to me, regardless of how many people read the articles.

Some posts get picked up and promoted and get thousands of reads, but probably sixty percent of my posts have less than five views, and around fifteen percent have zero.

But my writing process is structured in such a way that for most posts, even if no one ever reads them, I’ve already gained far more value than the hour I spent writing them.

What if your podcast production process was structured similarly?

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