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How the Right Kind of Scarcity Will Transform Your Marketing
Everyone who’s ever done the slightest bit of copywriting knows that scarcity is an essential element in driving the sale.
As consumers, the idea of missing out, whether it’s on a certain price point, bonus content, or the offer altogether, is often the thing that pushes us over the edge from hemming and hawing about whether now is really the time to invest in the offer to making the leap and buying.
Sometimes this scarcity is real and sometimes it’s fake, and while I’m fully supportive of using scarcity (at least the real kind) in your copywriting, I’d like to suggest that our businesses would actually benefit by reducing scarcity when it comes to some of the truly valuable offerings for our audiences.
But first, let’s take a look at how most businesses are currently operating so we can understand where the current scarcity lies.
What Most Businesses Compete On
Most businesses, entrepreneurs, and freelancers spend a ton of time worrying about quality.
They agonize over the competitor who they feel has a better offer, content, or marketing (even if only marginally) and spend the vast majority of their effort developing new, higher-quality offers, content and marketing themselves in the hope that…
