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Good Marketing Starts with Empathy
All good marketing starts with empathy for your audience.
It’s easy to nod along to this concept but harder to put it into practice.
This being the case, it’s no wonder so many marketers, businesses, creators and artists have such a hard time capturing and holding the attention of a loyal audience.
Compared to your audience, you’re an expert. You’ve done the hard work to fight your way through the challenges they’re facing now, and have an incredible opportunity to help show them the way through to the other side.
The journey you guide them on may be trivial or it may be completely transformative. It doesn’t really matter. You have a group of people looking to get somewhere that you have the map to.
You know the pitfalls, the shortcuts, and the tough slogs with no other solution than to push through them.
But along with all your expertise comes the curse of knowledge.
From where you’re at now, the path your audience is on seems obvious. You may even find yourself exasperated with the mistakes they routinely make, the walls they bang their heads against.
Without empathy, you risk distancing yourself from the people you purport to be serving, and pretty…
