Focus on the Top 20%

Photo by Bernard Hermant on Unsplash

Whatever it is you create, be it a product, podcast, blog, or work of art, to get it in front of the people it was intended for, you’re going to need to do some marketing.

The problem many people run into, however, is casting too broad a net when it comes to the marketing they do. This is true whether you have absolutely no audience whatsoever, but also if you already have a good-sized audience with whom you engage regularly.