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Flipping Assumptions
How are your assumptions keeping you from showing up bigger?
Every now and then, it’s worth writing out all the many assumptions you’re making that influence the way you approach your work.
Chances are, the list of assumptions is far longer than the list of hard facts.
Then, when you have your list, flip them.
Work through your assumptions one by one and ask yourself, “What if the opposite were true?”
How would that change the way you’re currently approaching the problem?
If the flipped assumption is desirable, what would need to be in place in order to make it true?
What are the steps to making that change?
We base more of our decisions than we realize on assumptions that are often only partially true at best.
We follow marketing strategies based on what’s working for others.
We build our product or service based on a similar offer we’ve interacted with before
We create the content we assume is going to attract our target audience based on what similar content creators are offering.
We make all these assumptions and more, without ever stopping to ask ourselves, “What if everyone else is…
