Find Your Guiding Stars
There’s no easy way to build an audience around work that matters. But there are more than enough difficult ways to do it.
Each marketing expert or service provider has their own tried and true method of building your brand, growing your tribe and creating more impact with the work you do. Some of these methods might not fit your situation or goals but many of them might work for you if you put in the work and apply them thoroughly.
This leaves you with a choice of how you want to go about creating, building, and marketing your work and tapping into your ideal target audience.
If you’re not careful, you’ll end up applying a little bit of ten different strategies, spreading your time and attention across too many people, platforms, and pursuits.
Worse, the sheer amount of choice induces analysis paralysis and you end up perpetually frozen in inaction.
To guide you, it’s worth identifying a small number of guiding stars to light your way, people who have already done what you’re looking to do and whose mindsets, values and beliefs you align with.
They don’t have to be marketing gurus, they don’t have to even talk about their work publically, although they can. Rather, these should simply be people and brands you follow whose actions and strategy you can dissect, even from the…
