Don’t Rush to Get Found Before You Have a Foundation

Photo by Mirko Blicke on Unsplash

We all want to get found.

We’re all waiting for our big break and with it, our turn to step up onto the stage we know our work is worthy of.

Some people wait for their break to materialize, while some do everything in their power to work to make it happen, single-handedly if they must.

What many people don’t realize, however, is that without a solid foundation in place, even if you do get your big break, you may not be able to make it stick.

The Goal

It should probably go without saying, but the goal of exposure is not simply the exposure itself.

Sure, that 15 minutes of fame might have some perks, but most of us who are looking for greater exposure are doing so because we’re looking to increase our audience, to drive sales, email signups, or hoping that the people who find us engage and deepen their relationship with us in some other way.

So before you go chasing more traffic, more eyeballs, more fans, start by addressing your messaging and systems foundation and ensure you have everything in place to capitalize on that visibility when you get it.

Messaging

At the bedrock level of your foundation is your messaging around what you do and who…