Does Releasing Fewer Episodes Lead to Better Marketing?

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Most podcasters all but take for granted the weekly episode release cadence that seems to be the default setting for the medium.

There are a lot of benefits to weekly communication with your audience, and in my experience, shows that release weekly episodes often gain traction more quickly than those that publish less frequently.

But there’s also at least one glaring downside to releasing more content, more often. Namely, it makes you a lazy and uncreative marketer.

More Episodes Lead to Lazy Marketing

The turn around time between episodes when you’re releasing them weekly is so short that many podcasters are left with a schedule where they might have one or two days a week where they’re actively promoting their most recent episode before they need to turn around and focus all of their time and energy on getting the next one ready to publish.

This often results in a cursory blasting of links to the episode across their social media channels, maybe a couple of graphics or audiograms, but little more.

If you’ve followed this strategy yourself, you can probably guess how effective this strategy is…

With another episode coming out next week, however, it’s easy to attribute the…