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Do You Have the Bandwidth To Start Podcasting?

Ignore the ongoing time investment of creating a worthwhile podcast at your own peril.

Jeremy Enns
3 min readJan 27, 2021
Photo by Andrea Natali on Unsplash

When it comes to producing a podcast there are two types of difficulty involved.

The first is doing the upfront work to learn everything you need to know to both launch and grow a podcast.

This might include technical production skills like understanding audio equipment, software, how to record high-quality audio, and then how to edit and post your show online.

Or it could also apply to learning about how to effectively market your podcast and build a system to continually bring in new listeners and over time convert them into clients and customers.

These types of skills can be difficult to learn and harder to master. And, at least when it comes to the audio skills, require an initial upfront investment of time, education, and practice.

But for the most part, once you’ve put in the work to acquire the skills, producing your show becomes a fairly simple process.

But simple doesn’t mean easy.

Ongoing Time Investment

While skill acquisition may be a large and often intimidating hurdle to overcome initially…

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Jeremy Enns
Jeremy Enns

Written by Jeremy Enns

Founder of podcast production and content amplification agency Counterweight Creative. Believer in the power of kindness and generosity.

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