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Develop Your Perspective
For the past year and a half, I put in place a self-imposed content diet.
I restricted my intake of non-fiction, business-related content in an attempt to slow down my exponentially growing to-do do list and shut down the comparison syndrome I was experiencing. I wanted to make time and space to simply get down to work on the things I knew were important at the time for the continued growth of my business.
Over the past few months, I’ve loosened my diet and started consuming more podcasts, blogs, and newsletters on a regular basis. Maybe it’s in relation to the lack of content I had been consuming, or maybe it’s just the creators I’ve gravitated to recently, but I’ve noticed that a lot of what I’ve been consuming lately is split into two distinct camps.
On the one side, there’s the standard marketing content from countless creators. The email newsletters, in particular, follow a rigidly defined and homogenous framework, that does a little educating, provides a bit of personality and probably works pretty well gets people to sign up for their products and services.
On the other side is a class of content that certainly educates, but more than anything it makes you think.
Some of the creators whose work has fallen into this category for me recently are Seth Godin, James Clear, David Cain, Jay Claus…
